The Lawrence area’s World Cup preparatory team will host social media workshops for Douglas County businesses to gain visibility and customers as the Kansas City metro area experiences a flood of tourism.
Thousands of international soccer fans and millions of dollars are expected to descend upon Kansas City this year as the city hosts six World Cup matches. Planners expect the effects to ripple well beyond the KC metro area.
Lawrence 2026 — the area’s World Cup prep coalition including the city, the county, the University of Kansas, Explore Lawrence and the local chamber of commerce — will host two free social media workshops to help local businesses and groups prepare.
“We’re calling this series ‘Winning the Feed’ because that’s exactly what we want our local businesses to do,” Tyler Lindquist, of Multistudio, and a member of the economic development planning team for Lawrence 2026, said in a news release. “When thousands of visitors arrive this summer, we want Douglas County businesses to stand out, tell their stories and capture the attention they deserve.”
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The first workshop, Social Media 101, will address which platforms to use, how to brand for the World Cup and content production tips. Panelists will include Matt Hyde, Matt Pool and Debbi Johanning with moderator Chris Miller.
That event will take place from 9 to 11 a.m. Wednesday, Feb. 18 at KU Innovation Park, 2033 Becker Drive. The workshop is free but registration is required. Learn more and sign up at this link.
Advanced Social Media is the title of the second workshop. It will focus on “algorithms, photography, videography and strategic considerations ahead of the World Cup.” Panelists will include Jeff Burkhead, Kelly Crane, Seth Sanchez, Nathan Mize and Megan Spreer, with Jared Bednar as moderator.
The second workshop will run from 9 to 11 a.m. Wednesday, March 4, also at KU Innovation Park. The workshop is free but registration is required. Learn more and sign up at this link.
Chamber membership is not required for either workshop.
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August Rudisell/Lawrence TimesCity, county World Cup prep team to host social media trainings for Douglas County businesses
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