University of Kansas Athletics Director Travis Goff on Friday announced the launch of a new department program designed to help KU athletes navigate their newfound ability to profit off the use of their name, image and likeness.
Entering into legal, above-board business deals is a new endeavor for both college athletes and universities. It remains to be seen how KU will handle the changing landscape, though multiple athletes have already announced sponsorship deals.
A new era of collegiate athletics will begin Thursday when several new laws across the country take effect allowing athletes to profit off of the use of their name, image and likeness.
The U.S. Supreme Court unanimously ruled Monday that the NCAA cannot limit educational compensation to student athletes due to their amateur status.
An effort to pass a bill allowing collegiate student-athletes to receive compensation for their name and likeness in exchange for pushing through a ban on transgender athletes in school sports drew scorn Thursday from Gov. Laura Kelly.
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