![](https://i0.wp.com/lawrencekstimes.com/wp-content/uploads/2022/04/P3310887-2048x1152-1.jpg?resize=510%2C510&ssl=1)
Kansas public health officials get lesson in behavioral science and why pandemic messages failed
KU wanted to incentivize students to take a COVID-19 test upon returning to campus for the 2020 fall semester. Research showed students were far more interested in a $100 gamble than a $5 guarantee.