A Lawrence film company has earned national recognition as part of an esteemed advertising competition, and the award-winning spot features earthwork by local artist Stan Herd.
Resonate Pictures has won a National Gold American Advertising Award (ADDY) in the category of Cinematography and a National Silver ADDY in the category of Editing. The 60-second ad is about the creation of an art installation at Washington State University, for which Herd created earthwork art, according to a news release from Resonate Pictures.
Resonate Pictures’ National Gold award-winning spot, “Ol’ Crimson,” highlights a partnership between Boeing Employees Credit Union and Washington State University. It features an 80-foot WSU flag integrated into an earthwork mural by Herd. The art installation is located on the side of a hill next to the main highway heading into Pullman, Washington, to greet WSU Cougar fans as they enter the city, according to the release.
The American Advertising Federation AAF presents ADDYs to recognize creative excellence and innovative approaches among cinematographers and editors in the advertising industry, according to its website. A National Gold ADDY is the highest honor to be awarded with in the competition.
“It is an incredible honor to receive the National Gold ADDY in Cinematography and the Silver ADDY in Editing,” Marc Havener, president of Resonate Pictures in addition to the cinematographer and editor on the gold- and silver-winning spot, said in a news release.
“A Gold National ADDY is a first for me, a first for Resonate Pictures, and as far as I’m aware, a first for a Lawrence creative agency,” he said. “These awards are a testament to the collaborative efforts of an exceptional team and the passion we bring to every project, and proof that anyone can compete in such a high-stakes industry, no matter where you’re located.”
“Ol’ Crimson” was on behalf of the BECU and DNA, a Seattle-based creative agency. This year marks the fourth year Resonate Pictures, DNA and Herd have collaborated to create a commercial spot for BECU, according to the release.
Collaborations between Resonate Pictures and Herd have spanned more than a decade, and they’ve partnered with brands such as Anheuser-Busch, Spotify and Oreo.
Resonate Pictures this year will be celebrating its 15th year based in Lawrence, now tacking on its first Gold National ADDY to its repertoire.
The company previously won several ADDY’s from the Kansas City Ad Club for a short film in partnership with Van Go, a local youth arts-based program. The film, “The Beauty Within,” portrayed the transformative stories of five Van Go alumni and won two Gold ADDYs as well as the “Mosaic Award” for diversity, equity and inclusion. Resonate Pictures also won two separate Gold ADDYs at that time from the Kansas City Ad Club.
Following state recognition, “The Beauty Within” won the Mosaic Award again in the District 9 Regional ADDY competition, but it did not ultimately receive national recognition.
Besides Van Go, Resonate Pictures has collaborated with a handful of other local businesses and nonprofit organizations, including Heartland Community Health Center, Free State Brewing Company and K-State Research and Extension. Resonate Pictures also works with clients across the country.
Visit resonatepictures.com to learn more about the film company.
Herd has created several revered earthworks, which are pieces of land naturally formed into artwork to be viewed from a distance. One is the Medicine Wheel Earthwork in Lawrence. The representation of a Native American sacred symbol is located south of the Haskell Indian Nations University campus buildings and has been the site of past Wakarusa Wetlands celebrations.
Herd is currently working on a portrait of Bob Dole at the Dole Institute of Politics, which is hosting several events this month in conjunction, to culminate with a big celebration on July 22. Read more about that at this link.
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Maya Hodison (she/her), equity reporter, can be reached at mhodison (at) lawrencekstimes (dot) com. Read more of her work for the Times here. Check out her staff bio here.
